An Analysis of the Swiss Electric Vehicle Market

Author(s): Stephanie Teufel*, Kirstin Stadelmann, Roger Neuhaus
International Institute of Management in Technology (iimt), University of Fribourg,  Bd. de Perolles 90, 1700 Fribourg, Switzerland
International Journal of Smart Grid and Clean Energy, vol. 2, no. 2, May 2013: pp. 264–270
ISSN: 2315-4462
Digital Object Identifier: 10.12720/sgce.2.2.264-270

Abstract: Alternative energy is a major topic in political debates and the media. The paradigm shift towards a more environmentally friendly world is already well established, and vehicles with high CO2 emissions are frowned upon. Despite the universally accepted fact that the environment must be protected with better technologies and a sense of responsibility, the amount of electric vehicles (EV) on Swiss streets remains very low.
In this paper, we analyze the Swiss market of EV in order to ascertain the interest in e-mobility to understand how the market is dealing with supply and demand. We provide a framework for the market and the potential customers of EV to determine precisely the exact segments to include in the research. The analysis provides information about the potential users of EV who took part in the market survey, their travelling habits, and their interests. In the second part, the results demonstrate the expectations concerning EV: recharge places, activation, and payment methods. With these results, potential manufacturers can discover whether building electric charging stations will be lucrative, where they should be located, and which functions the stations should perform so as to be competitive and well-accepted.

Keywords: Electric park system, electric vehicles, market analysis, charging station

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